Project
Developing new business models for the music industry
1 April 2010
Last update:28 June 2023
Overview
Funds Allocated: US$ 20 000.00
Period: 2010 to 2012
Beneficiary countries: Benin
Applicant: World Rhythm Productions
Presentation
The project 鈥淧roximus Rezo鈥 aims to reinforce the national capacities of the recording industry in Benin by establishing a local distribution and sales network, and it is organized by World Rhythm Productions. By developing a more sustainable business model and by reinvesting profits back into the industry and artists鈥 associations, the project will provide artists with potential long-term opportunities and help improve the sustainability of Benin鈥檚 music sector.
Results
Created 100 sales point around the capital city, Cotonou, to market locally produced records and CDs in Benin.
Main activities
- Setting up one hundred sale points in strategic areas in Cotonou, including providing them with necessary equipment;
- Acquiring wholesale the best albums by Beninese artists selected through a contest;
- Setting up a promotional phase through television and radio broadcasts;
- Organizing the sales of the selected albums;
- Producing a sustainable business model for Benin鈥檚 cultural sector; and
- Reinvesting the profit earned back into the industry and artists鈥 associations.
