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UNESCO launches Latest Journalism for Development Brief in Africa

Findings from UNESCO鈥檚 latest Journalism for Development Issue Brief were shared at the 2024 AllAfrica Media Leaders Summit, attended by over 300+ media leaders from 8-10 May in Nairobi, Kenya.
AllAfrica Media Summit 2024

Supporting high-quality journalism represents one of our strongest bulwarks against online mis- and disinformation鈥攁ccording to UNESCO's issue brief on .

While the positive relationship between high-quality journalism and good governance is not a new claim, the latest issue brief synthesizes recent academic research, trends and case studies from social scientists to provide evidence-based arguments for the beneficial effects of journalism, particularly in the Global South. Authored by Nobel laureate economist Joseph Stiglitz with Anya Schiffrin and Dylan W. Groves, the publication urges governments to recognize media viability as a development priority.

The brief also offers recommendations aligned with the principles of the  and  declarations, recognising the importance of free access to information and media independence in ensuring electoral accountability, shaping voting patterns, as well as strengthening anti-corruption efforts and good governance.

These findings and recommendations were launched on the African continent for the very first time during a panel discussion on 鈥淗ow News Organizations can Combat Mis/Disinformation, Serve Audiences and Boost Revenues while building a strong narrative of a resilient and growing African Continent鈥, at the  held from 8-10 May at the Radisson Blu Hotel in Nairobi, Kenya. The launch of the Journalism for Development Brief in Africa follows closely from its recent launches at two other high-profile events in April, at the Italy  in Washington, DC and the  held in Perugia, Italy, on 17 April and 19 April, respectively.

The introduction of the 鈥楯ournalism for Development鈥 brief complemented the overall key message of this year鈥檚 Summit, which was themed 鈥淩e-engineering African Media in Times of Critical Transformation鈥. It focused attention on the importance of the media in shaping Africa鈥檚 development and explored how the media industry can adapt its business models, ensure sustainability, and enhance digital upskilling in response to a changing digital and information landscape.

Key speakers and regional leaders highlighted the importance of the media to Africa鈥檚 future and development. Opening the Summit with a keynote address, the President of the African Development Bank, Dr. Akinwumi Adesina, called on media leaders to 鈥渢ell Africa鈥檚 positive stories鈥 and 鈥渟hape Africa鈥檚 own narratives鈥, which frequently do not receive sufficient coverage in western media. Dr. Adesina also proposed the creation of the Annual Africa Media Prize to recognize African journalists and media practitioners who make significant contributions to showcase Africa鈥檚 development and achievements.

The summit is also a timely response to the impact of Artificial Intelligence (AI), robotics and automation on the media and information landscape. The disruptive and emerging technologies present massive opportunities for media to remain sustainable, impactful and relevant, but also present a host of challenges. This includes the rise of mis and disinformation and dwindling media revenues alongside the growth of digital platforms

Launch of UNESCO's Issue Brief on Journalism for Development

鈥淭oday, journalism has to overcome higher barriers in a competition for attention and trust, amidst rising waves of mis/disinformation and declining trust in low-quality information environments like social media,鈥 remarked Sharmaine Koh from the UNESCO Regional Office of Eastern Africa, who presented the brief during the plenary discussion. 

Now more than ever, supporting high quality journalism and media viability is our strongest defence against the rise of mis/ disinformation. It is how we can continue upholding freedom of expression while curbing the spread of online harmful content.

Sharmaine KohUNESCO Regional Office for Eastern Africa

She also shared UNESCO鈥檚 work on combatting hate speech, mis- and disinformation under the Guidelines for the Governance of Digital Platforms and the EU-funded Social Media 4 Peace (SM4P) project in Kenya, a multi-year programme which aims to build society鈥檚 resilience to online harmful content, particularly disinformation and hate speech on digital platforms. The project is also currently being implemented in Bosnia and Herzegovina, Colombia and Indonesia. 

In Kenya, the SM4P project has supported the establishment of the , a multi-stakeholder partnership model between government, civil society, academia, civic tech, community networks which aims to foster inclusive and empowering online space for all Kenyans through policy, research, capacity-building and evidence-based advocacy.

Representatives from UNESCO and FECoMo Kenya, including the Media Council of Kenya (MCK) and the Association for Kenyan Community Media Operators (ACKMO) pose for a group photo at the 2024 AllAfrica Media Summit.

FECoMo Kenya鈥檚 work closely aligns recommendations in the Journalism for Development brief, which calls on Member States to, among other recommendations:

  • Strengthen multi-stakeholder partnerships to strengthen Media and Information Literacy and Digital Competencies in society.

  • Promote cross-medium collaborations between traditional media, radio, and new-generation digital content creators and social media influencers to engage a wide spectrum of audiences.

  • Advocate for human rights due diligence, design governance and data transparency from digital platforms.

This work is funded under UNESCO鈥檚  Multi-Donor Programme for Freedom of Expression and the Safety of Journalists. Read more from the World Trends in Freedom of Expression and Media Development here, and find additional resources on media viability here.

Read the Issue Brief