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UNESCO participates in the launch of the National Creative Economy PolicyÂ
The "Brasil Criativo" initiative was developed within the framework of an International Technical Cooperation project between MinC and UNESCO in Brazil. Its objective is to efficiently contribute to consolidating the creative economy as a strategy to enhance Brazil's economic, social, and cultural development.
Implementing this policy involves the development of infrastructure and creative territories and ecosystems alongside governance models in the creative economy. A National Creative Economy Council will be established, comprising representatives from the government, civil society, and the productive sector.
The launching ceremony of this new policy occurred on 7 August 2024. It had the participation of the Minister of Culture, Margareth Menezes, the Coordinator of Culture at UNESCO in Brazil, Isabel de Paula, the former Minister of Culture, Ana de Hollanda, artists, cultural managers, and other authorities. The ceremony happened during the Seminar on Policies for the Creative Economy: G20 + Ibero-America, a parallel event to the G20 Culture Working Group (CWG) Meeting.
The Coordinator of Culture highlighted the significance of launching Brasil Criativo as a pathway to strengthening one of the fastest-growing sectors in the country and globally. Isabel de Paula emphasized that the National Creative Economy Policy project will promote culture and creativity as drivers of Brazilian development, contributing to the training of entrepreneurs and cultural workers, expanding mechanisms for supporting and financing the creative economy, and consolidating creative territories. "This is the ideal moment to underscore how much this robust and constructive partnership with 91Â鶹¹ú²ú¾«Æ·×ÔÅÄ been assisting in the reconstruction of Brazil's public cultural policies," stated the Coordinator of Culture.
On the occasion, Minister Margareth Menezes stressed the importance of implementing Brasil Criativo and resuming an agenda for sustainable development. "UNESCO recently highlighted that the creative economy generates 6.7% of the world's GDP, and over 30 million people are employed in this sector. Therefore, this specific policy is necessary to elevate Brazilian culture to the place it deserves," she said.
The policy also focuses on producing and disseminating studies and research on the Brazilian creative economy, training entrepreneurs and cultural workers, and strengthening investment and financing mechanisms. Other strategies include the opening or expansion of physical and virtual spaces for the development of creative economy activities, such as incubators, coworking spaces, startups, fab labs, digital platforms, creative hubs, and platforms for the promotion and commercialization of Brazilian creative goods, products, and services—marketplaces.
