Resources
UNESCO is working to build back a better media system. One that has secure economic foundations, and which has improved innovation, diversity, and service - to all audiences, and in their preferred languages.
We are leading data collection efforts to lay a clear diagnostic of the situation, map the lessons learned from the crisis, and guide policy makers and media stakeholders alike in their responses to the financial crisis threatening the supply of independent journalism.
Take a look.
Media viability by the numbers
Publications & Documents
With funding from UNESCO’s International Programme for the Development of Communication (IPDC) and the Multi-Donor Programme for Freedom of Expression and the Safety of Journalists (MDP).

Find policy options to respond to the financial crisis that threatens independent journalism.

This UNESCO publication profiles media companies and support organizations that have found innovative ways to strengthen viability through initiatives 11 case studies with inspiring strategies to produce revenue and contribute securing independent journalism.

With the support of the UNESCO Multi-Donor Programme on Freedom of Expression and Safety of Journalists (MDP)

With UNESCO’s support, Economist Impact investigated the economic viability of the news media industry and the impact of COVID-19. It includes a framework for measuring media viability, analysis of global trends, and original data collection in 10 countries: Brazil, El Salvador, Indonesia Jamaica, Lebanon, Namibia, Nigeria, Pakistan, Senegal, and Tunisia.
This study examines the effects of the pandemic on the business models and the sustainability strategies of Latin American media, which took a major blow. It analyses income sources, advertising market crisis and decisions that have been taken by commercial private media. Actions of State and community media are included, assessing their critical role in ensuring universality of access to crucial information during the Covid-19 crisis.

Media leaders in 10 countries were asked by Free Press Unlimited for their proposals to preserve media viability without compromising editorial independence and journalistic integrity. A summary of conversations with media stakeholders from Brazil, El Salvador, Indonesia Jamaica, Lebanon, Namibia, Nigeria, Pakistan, Senegal, and Tunisia.

The commemorates the continued relevance of the as a catalyst for action to promote free, independent and pluralistic media. Its principles on the economic viability of journalism, the transparency of digital platforms, and the need to improve media and information literacy among citizens were approved by UNESCO’s General Conference on 18 November 2021.

The Draft Media Viability Indicators (MVIs) provide tools to assess the sustainability of media businesses and assist actors, through their application, in developing appropriate responses that can promote media viability.