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UNESCO is the United Nations’ lead agency for Physical Education and Sport (PES). UNESCO believes that sport is a powerful vehicle for social inclusion, gender equality and youth empowerment, with benefits that are felt far beyond the stadiums. Indeed, the values acquired in and through sport – such as fair play and a team spirit – are invaluable to the whole of society.
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Gabriela Ramos, Assistant Director-General for Social and Human Sciences at UNESCO, discusses how UNESCO is using sport to tackle three intersecting global challenges worsened by COVID-19: physical inactivity, mental health issues and inequality. UNESCO’s new sport initiative Fit for Life is framed as a solution to driving outcomes in health, education and equality. Offering stakeholders a joined-up implementation framework with concrete pathways to deliver smart investments in sport that create impact across sectors, Fit for Life aims at triggering systems-based and behaviourial change to “build back better”.
