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Positioning canada as an audiovisual coproduction partner of choice will attract foreign investment that will help further seize the benefits of coproduction for canadian industry and audiences. reaching this objective guides the government’s approach to all aspects of treaty coproduction – from developing the terms of treaties and selecting potential partner countries to negotiate with, to managing and coordinating coproduction administration in canada.in march 2013, the government announced the implementation of canada’s policy on audiovisual treaty coproduction, which is achieved through the negotiation of audiovisual coproduction treaties using a new model treaty that responds to the evolving audiovisual practices and technological changes over time. the model treaty serves as canada’s negotiation position and is not shared publicly.the decision to negotiate a treaty is based on how well the foreign partner is aligned with the government of canada’s priorities and policies, including canada’s policy on audiovisual treaty coproduction and those relating to foreign relations and international trade. in selecting coproduction partners, determining factors include whether the partner:shares canada's economic and industrial approach;represents a key coproduction market for canada's audiovisual industry;offers a significant potential audience thereby increasing viewership;represents a strong trade partnership for canada; andwhether the treaty coproductions undertaken with this partner will yield economic benefits to canada.from canada's perspective, every audiovisual coproduction treaty must stimulate investment in canada, create opportunities for the canadian audiovisual industry to access new markets, generate employment for canadians and establish or expand international markets for canadian talent and audiovisual productions.