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The creation of the ministry of culture considered to integrate into its structure a general directorate that focuses on the development of cultural industries and arts. this directorate is part of the vice ministry of heritage and cultural industries and arts and is responsible for implementing various programs and projects that seek diversity of cultural expressions in peru. as a legal framework for the creation of the general directorate of cultural industries and arts are the following rules: law no. 29565, law of creation of the ministry of culture law no. 27444, general administrative procedure act supreme decree n º 001-2010-mc and no. 002-2010-mc, approves mergers of entities and institutions within the ministry of culture supreme decree 001-2011-mc, which approves the regulation of organization and functions of the ministry of culture.challenges identified in the implementation of this measure:developing strategies and programs to dynamize and strengthen cultural industries and national arts considering the assigned budgets. positioning cultural industries and arts as development factors and social transformation.promote wide access to the diversity of cultural and artistic expressions.reviewing, strengthening and updating policy frameworks for improving competitive environment of cultural industries and stimulate artistic activity.generation of knowledge and research on arts and cultural industries.integration and articulation with other sectors and government levels.visibility of the universal declaration on cultural diversity and the convention on the protection and promotion of the diversity of cultural expressions.