European capital of culture / pafos 2017


Where
Cyprus
When
2020
Who
Pafos 2017 organisation
Website of the policy/measure
Read the full report

Description of the policy/measure

Pafos was selected to be european capital of culture (ecoc) in 2017, together with aarhus. the cultural sector in pafos often relates to the city's past. the city's architecture is often seen as its main cultural 'offer' including the tomb of the kings, mosaics, castle and numerous churches. in addition to this, the city hosts different cultural events throughout the year. pafos 2017 stressed its european heritage and its geographical location as a place of cultural exchange with europe and other regions, hence the bid's motto "linking continents-bridging cultures". the motto expressed the need for interconnection and bridging the separated inhabitants of pafos including permanent residents, visitors and immigrants. it also highlighted how important it was to interconnect the scattered areas of the city and to turn the entire province of pafos into a common space shared by all its citizens - literally and metaphorically. finally, it stressed the need to bridge the differences between the greek cypriot and the turkish cypriot community through various extensive projects. the central idea of the pafos2017 programme was based on the ancient tradition, when culture developed in open spaces. the 'open culture factory' (a term featuring heavily in the bid) that formed an important part of the cultural programme promised to travel to all areas and communities in pafos, to display the activities of the pafos2017 programme and to create a common space of communication and cooperation for everyone. this central idea was not only about open spaces but also about openness in terms of tolerance, acceptance, encouragement and integration of different cultures, ideas and beliefs. this open-air focus had three key benefits according to the view of stakeholders: * it often made access to the projects much more inclusive as the cultural projects took place 'in front' of local people and visitors rather than 'behind closed doors' in theatres, galleries and other venues. this meant local people sometimes came across certain projects during their daily outings and helped create an easy way in and out of cultural activities without the need for tickets or pre-planning. * it helped reduce the costs of hiring venues, which are often key parts of the budgets for cultural projects. this meant that the overall costs of the programme were reduced by around a quarter according to projects taking part in the evaluation. * it helped spread the cultural activities linked to the ecoc around the city as projects took place across numerous sites and not in a relatively small set of traditional culture venues (e.g. theatres, concert halls etc) as can sometimes be the case. since most cultural activities of pafos2017 took place in the open air across the whole city, this was a strong contributing factor in mobilising all citizens - both local residents and the international expat community - to both rediscover the cultural heritage of their city; and connect them with the communities living in these different spaces. the volunteer programme was another key factor in mobilising the citizens to actively engage with the programme, and a key component of the pafos2017 delivery structure. the volunteer programme shows that more than 350 local and international volunteers were mobilised for the practical implementation of ecoc activities. through dedicated open calls for individuals and local sports and cultural associations during and in the years leading up to the 2017 ecoc year, the city was able to unite the citizens of pafos "under one goal: to make this year, a year to remember!". finally, pafos was forced to be innovative when it came to the delivery of its ecoc in order to deal with the smaller budget. the infrastructure programme for the ecoc (not part of the budget) was co-financed by the european regional development fund (erdf).

Results achieved

* cultural impacts the main impacts of the ecoc in pafos linked to culture were much more around improving the skills of cultural players than improving the cultural infrastructure of the city in terms of new venues, buildings and equipment. another cultural impact of the ecoc highlighted by all local stakeholders was related to encouraging local cultural operators to expand their 'repertoire' into themes such as coexistence, tolerance and acceptance (key issues of the cultural programme). prior to the ecoc, local actors, artists and other performers did not tend to approach these more deep-rooted and 'serious' issues in their work. encouraged by their involvement in the ecoc, local artists developed a range of projects around these themes in a way that they had never done previously with them developing plays, paintings, sculptures and other artistic productions which depicted these issues and promoted aims such as coexistence. it was interesting to note that the local evaluation picked up on this issue and stated that the project leads taking part in their consultations felt that these themes would continue to be depicted in local cultural offerings going forward. * access and participation moving beyond this high-level evidence, at the level of both the audience attending the ecoc events and the volunteers supporting their delivery, pafos2017 was successful at bringing together people from a variety of backgrounds. in this way, the ecoc was able to act as an important facilitator for creating interconnections between the separated local inhabitants of pafos, the international expat community and traditional 'beach tourists' in pafos, in line with its motto "linking continents - bridging cultures". two important factors contributed to the ecoc's success of bringing together the local and international communities around cultural events. firstly, in line with the "open air factory" theme, evidence from the cultural programme shows that around 70% of cultural events took place outdoors, in the streets, squares, parks and beach of pafos. this significantly increased the accessibility of the projects and made them very inclusive. secondly, the community involvement and development strategy of the pafos ecoc was primarily focused on 'getting the numbers up' by "go[ing] for mass participation activities to appeal to as many people as possible". the 'music together!' project, for example, brought together professional musicians, musical conservatoires and choirs from pafos to organise outdoor concerts in the city to bring together people from different nationalities living in pafos. as highlighted above, the volunteer programme was one of the most important contributing factors to the success of the pafos ecoc. in total, pafos2017 was able to mobilise more than 350 local and international volunteers throughout 2017, which significantly contributed to 'deepening' the citizens' level of participation and engagement with the ecoc. * cultural capacity the impact of the ecoc on pafos in terms of cultural capacity comprises four dimensions: # audience building; the 'audience for culture' built as a result of the cultural offer the ecoc made available to the local residents is therefore an important first result in terms of cultural impact. # cultural infrastructure; the ecoc functioned as an important catalyst for new infrastructure developments and renovations to host events and performances. # skills development; the ecoc open public consultation shows that 87% of respondents felt that ecoc had had some positive effect on building the cultural capacity of the sector in the city with 60% stating that the impact was either very high or high. # quality of cultural offer. the public consultation of the ecoc showed that 75% of respondents believed that the pafos ecoc had very strong or strong quality cultural projects. the focus of pafos2017 was more about encouraging the local population and tourists already in the city to take part in the ecoc. as stated above, one of the key objectives of the "open air factory" was to reconnect the local citizens with the cultural and historical heritage of pafos, in particular in the old city centre. according to all stakeholders linked to the visitor economy interviewed as part of this evaluation, the wider purpose of attracting more visitors to the old city centre was to increase its potential as a 'cultural vector' for tourism, in addition to the more 'traditional beach tourism' which pafos has always been known for.

Evaluation of the policy/measure

According to the ec ex post evaluation of the 2017 european capitals of culture (pafos and aarhus) (https://www.europeansources.info/record/ex-post-evaluation-of-the-2017-e...), the objectives of pafos 2017 were reflected in the three main themes of the cultural programme. these themes emphasised the cultural heritage of pafos in a european context, the (need for) interconnections between people within the city and beyond, and the need for intercultural dialogue. the "european dimension" was reflected in projects that presented cypriot culture to a european audience and that brought culture from other european countries to cyprus. the "city and citizens dimension" was reflected in activities that took place across the city, with an emphasis on using open spaces and involving local citizens. pafos 2017 has developed the audience for culture, served as a catalyst for cultural infrastructure investments and developed the skills and capacity of local cultural operators. the efforts to promote pafos 2017 internationally were quite limited and, as a result, awareness of the ecoc amongst visitors to cyprus was very low. however, the ecoc was successful at attracting expatriates and foreign tourists once they had arrived in pafos, with non-cypriots accounting for almost 40% of audiences. this is significantly higher than other ecoc, where foreign visitors typically make up less than 10% of total audiences. the performance of pafos against its objectives was limited by the 80% reduction in its budget compared to the figure proposed in the application. the very severe reduction in the budget compared to that proposed in the application has served to limit the fulfilment of expectations. whilst some positive effects have been achieved, the size of the cultural programme and associated activities has been generally too small to have the desired impact, particularly in terms of the primary aim of bringing together the different communities in the city. because the cultural programme was relatively small it needed to have a long-term plan in place to make a meaningful step change in the cultural offer of the city.