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Fuerza latina media project, since 2019
Description of the policy/measure
Main aims: addressing international gender issues and disseminating knowledge; strengthening women's participation in social, cultural and economic spheres; combating discrimination; empowering women with strengthened participation in the cultural and media industry target groups: women, girls and men in latin america expected results: profiling successful women from the realms of politics, business, society, culture and sport in television segments, encouraging viewers to take action and emulate them as inspiring role models; getting men to rethink and make lasting changes to their ideas about women
2005 Convention Monitoring Framework Goal(s)
Area(s) of Monitoring
Results achieved
48 tv partners in eight latin american countries have added the broadcast to their schedule; large resonance in social media with teasers (web videos) on facebook, twitter and instagram; full versions published on youtube with tens of thousands of views and lively comments
Financial resources allocated to the policy
Financed from federal funds