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The directorate general of popular culture (dgcp) of national council for culture and the arts, along with other institutions, participates in the following areas of cultural policy:  1.  heritage and cultural diversity  3.  national and international cultural promotion  4.  public incentives for the creation and sponsorship  5.  training and research in anthropology, history, culture and art.  it aims to promote the preservation and dissemination of popular demonstrations, urban, rural and indigenous communities.  its mission is to contribute to the creation of social and institutional conditions that facilitate intercultural dialogue respectful and harmonious, which expresses all the richness and cultural diversity of our country.  the vision that underlies his work is of a country of cultural relations based on dialogue, the value of the diversity of their communities and the strengthening of their cultural heritage, a country that recognizes and fully respects the cultural and ethnic differences of its members.  a country that works for discrimination disappears.  the dgcp has over 30 years of promoting the study, preservation, dissemination and development of popular and indigenous cultures of mexico, through design, implementation and development of several programs.  the languages and indigenous literature program promoted the strengthening of indigenous languages of the peoples and the revaluation of indigenous literature.  the national gastronomy program, the recovery of traditional knowledge of indigenous cuisine and urban and rural communities, and the national folk music program, the appreciation of traditional music. currently, promotes the following programs: the  folk art program through the project to strengthen cultural heritage at risk, developed registration procedures and safeguards with creators, cultural players and carriers.  make an inventory of the traditional skills of artisans and folk artists, supporting since 2001, over 100 artisan groups through annual fairs and exhibitions. comprehensive development program of the cultures of indigenous peoples and communities (prodici), designed  to strengthen traditional artistic creation of indigenous peoples.  these have been aimed at identifying expressions at risk, disseminate literary traditions in different languages, systematize the aesthetic visions and artistic heritage to revitalize the community. the regional cultural development programs (huasteca, isthmus, maya, sotavento, tierra caliente and yoreme), have focused on strengthening traditional cultures, including music and various expressions of dance and dance of our people. the program of support for municipal and community cultures (pacmyc), from 1989, through an annual call nationwide, provides resources for projects of their own culture, in coordination with the state institute of culture.  by funding projects that support people in the communities in which they operate, the pamcyc helps protect and promote the diversity of cultural expressions, while stimulating respect and appreciation for cultural diversity nationally. regional units, state and popular culture offices in coordination with the state culture instances, instrumented development programs created by the dgcp to implement the axes of the country's cultural policy for that country. regional units are strategically located in major centers of cultural development and cultural areas, which cover areas where they settle the main indigenous people of the country, in establishing the relationships between them, the “mestizo” population and society in general. the staff of the regional units is comprised of developers, researchers and experts in the fields of cultural heritage, tangible and intangible, which perform their work in managing and promoting the diverse cultural expressions of communities and cultural regions of the country, which strengthens their identity.  some of the celebrations that promote regional units annually between the communities are: diversity day, international day of indigenous peoples, day of the dead, day international mother language, day international women, among others. the dgcp also has the national museum of popular culture, which has as main purpose to document, disseminate and encourage the efforts of the creators of the popular cultures of mexico, in rural and urban areas, through exhibitions and performing artistic and cultural activities.  additionally conaculta, in coordination with the ministry of education, promotes the national prize of sciences and arts, in which the field vi arts and popular traditions promotes the recognition of traditional cultural expressions of indigenous communities.  the award is presented annually by the president of the republic and has an economic stimulus.challenges identified in the implementation of this measure:the implementation of public policies to detonate cultural processes through promotion, dissemination and awareness involving different actors in the cultural regions. the limitation of federal, state and municipal actions make it difficult to promote, disseminate and cultural training, and the inclusion of disabled people in cultural activities.