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Description: the "play it!" programme was initiated in 2016 with a pilot edition. the programme is addressed to representatives of the music industry who want to develop cooperation with foreign partners and present themselves to an international audience at the most important fairs, conferences and music festivals in the world. the recruitment is conducted in two categories, directed respectively to artists and managers and promoters related to polish current music, covering the following music genres: pop, rock, hip-hop, jazz, alternative, electronics, dance music, metal, experimental music, folk, music of traditions and sources, world music and genres related to the aforementioned. the first category of the programme is addressed to music managers, promoters and music publishers planning to establish and develop contacts abroad for the represented artist. applicants can apply for support to cover costs related to participation in fairs and conferences, such as accreditation and accommodation costs. the aim of the programme was to activate and support managers and promoters who wanted to promote their artists abroad, expand their distribution network, undertake cooperation with international partners and, above all, have a well-thought-out vision of the artist's or the company they represent. the second category of the programme was addressed to artists and managers who already had a clear vision and prepared an action plan in foreign markets. the iam's funding included support for planned concert tours, presentations at foreign festivals, conferences and fairs, as well as promotional activities abroad. the applicants were required to contribute financially in the amount of min. 20% of the value of the requested iam support. the aim of the "play it!" programme was to activate polish artists with the greatest export potential, and the assumed effect was the real presence of artists on foreign markets. target group: artists, creators of modern music, managers of current music, recipients of current music (mainly from the millennium generation)