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The special secretariat of culture and the national film agency, together with the brazilian agency for the promotion of exports and investments (apex-brasil), develop, in partnership with the private sector, three export support programs: brazilian content, cinema do brasil and film brazil. the "brazilian content" was created in 2004 and is held in partnership with the non-profit entity brasil audiovisual independente (bravi), which brings together independent producers of audiovisual content for television and digital media and has more than 600 members. the “brazilian content” program promotes independent audiovisual content in the international market, organizing the delegations of brazilian audiovisual producers to international events, and follows the main discussions of the sector in the global market. its main objectives are: to prepare brazilian audiovisual companies to the international market; to expand the participation of brazilian audiovisual production abroad and the number of exporting companies in the sector; to promote international audiovisual co-production projects; to seek new markets for brazilian audiovisual productions; and to disseminate brazil, its products and its audiovisual companies in the international market, through the production and commercialization of products with brazilian content. the "cinema do brasil" program, implemented by the audiovisual industry union of the state of sao paulo (which brings together about 170 associates throughout the country), also aims to promote brazilian cinema in the foreign market and develop favorable conditions for the performance of national companies abroad. among the activities developed by the program to increase the participation of the national film industry in the foreign market are the incentive to perform co-productions, the prospection of new markets for the distribution of brazilian productions and the appreciation of the image of the national film industry abroad. the "filmbrazil" project, developed by the brazilian association of production of audiovisual works, has as main objective to promote internationally the high levels of quality of brazilian advertising productions. its actions seek to strengthen brazil's image as an international production hub, in order to expand and diversify the export base of the audiovisual advertising sector.