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Work group with the private sector to know their proposals regarding media and advertising guidelines (transversal line 5 of the pact for the orange economy)
Where
Colombia
Colombia
When
2020
2020
Who
Ministry of information and communication technologies, vice-ministry of connectivity and digitization
Ministry of information and communication technologies, vice-ministry of connectivity and digitization
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Description of the policy/measure
Creates a work group with asomedios to identify regulatory barriers that have lost relevance and now hinder competitiveness in a digital environment. based on meetings with the sector and a document in which the different regulatory barriers and their effect on competitiveness were identified for a sector in which the actors and the forms of advertising have changed, a calendar was drawn with the estimated dates for the adoption of the measures most aligned with the general policies of the sector in order to boost this industry.
2005 Convention Monitoring Framework Goal(s)
Area(s) of Monitoring
Results achieved
A chronogram to study the measures agreed upon still under construction. the measures will run from may through september, subject to adjustments. these measures are regulatory changes.