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37th America's Cup: UNESCO and Luna Rossa Prada Pirelli announce a new partnership
On 7 June Luna Rossa Prada Pirelli and UNESCO announce the launch of a new partnership to spread the message of ocean conservation to an international audience at the 37th America's Cup. The UNESCO and SEA BEYOND logos will be displayed on the sails of the Luna Rossa Prada Pirelli boat during the competition.
This announcement comes on the opening day of the first Ocean Literacy World Conference (Venice, 7 and 8 June), organized by UNESCO and the Prada Group as part of the SEA BEYOND education program, a project established in 2019 to promote ocean education to younger generations.
I am very proud to launch this collaboration. To know that our team and our boat have been chosen to promote ocean literacy and the protection of the marine environment worldwide alongside UNESCO is a great honor and we will strive to be worthy of it.
Through the Luna Rossa Prada Pirelli boat, it is the protection of the ocean that will participate in the America’s Cup. It’s a wonderful way to strengthen the partnership between UNESCO and the Prada Group on ocean education.
The shared interest of UNESCO and the Prada Group in ocean literacy is at the core of the SEA BEYOND program, which, since 2019, has combined educational activities with support for the dissemination of scientific research and the development of educational projects related to marine conservation.
Knowing that Luna Rossa has been appointed UNESCO Ambassador for the Protection of the Oceans is a source of great pride for us all. As Patron of the Ocean Decade Alliance, I am personally committed to launching this synergy that will help us spread knowledge and share our love for the sea.
The decision to launch this partnership with Luna Rossa Prada Pirelli is part of a long-term project by UNESCO to support and observe the oceans through sailing, which has involved sailors from the Barcelona World Race, the Ocean Race and the Vendée Globe over the years.
Conducted by UNESCO Intergovernmental Oceanographic Commission to raise awareness on the issues of sustainability and ocean preservation, is an educational program supported by the Prada Group since 2019. The project has contributed to the progress of ocean education on a global scale, through a series of training initiatives dedicated to younger generations. Since July 2023, SEA BEYOND has expanded its areas of intervention: in addition to educational activities, the program supports the dissemination of scientific research and the development of humanitarian projects, both connected to the protection of the sea. As part of SEA BEYOND, the Prada Group has trained its more than 14,000 employees worldwide on the principles of ocean education through virtual reality educational content and the AWorld app, the official platform selected by the United Nations for a more sustrainable lifestyle.
