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Promoting cultural diversity in the digital environment and advancing the status of artists was a major priority cited during the Europe and North American MONDIACULT Regional Consultation. Emphasis was placed on the need for more transdisciplinary research and working methods to harness the potential of culture for sustainable development in promoting creators, particularly in the digital creative market. Participants further cited the need to invest in digitization and new technologies - in terms of infrastructure, knowledge advancement, and training - as a new tool in and for the culture sector. This included training of cultural actors in the use of digital tools and platforms to expand outreach and to increase knowledge on norms and regulations of the digital sector, as well as ensuring access to culture in the online space. Deploying digital technology to support data collection and analysis in heritage protection, sustainable tourism and other areas of the culture sector was also raised. There was a strong call for MONDIACULT 2022 to contribute to advancing fair and rules-based creative digital markets and reducing digital divides and inequalities, perhaps through a review of the status of the artist normative frameworks.