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UNESCO supports consultation to develop national framework for Media and Information Literacy in Tanzania
In response, UNESCO, in collaboration with the Ministry of Information, Communication, and Information Technology, hosted a national consultation that brought together stakeholders from various sectors, including the media, women’s rights organizations, and youth advocacy groups, to discuss and generate insights into the current state of MIL in Tanzania. The consultation provided a platform for participants to analyse the situation, develop a theory of change, and propose strategic actions to enhance MIL in the country.
It is crucial that citizens are equipped to understand, critically analyse, and create information to harness the development opportunities presented by media, ICT, and Artificial Intelligence.
One of the key outcomes of the consultation was a situational analysis of media and information literacy with a focus on addressing gender-based violence, and the development of a proposal to commemorate Global Media and Information Literacy Week in Tanzania. This initiative aims to raise awareness of the critical importance of MIL and foster public understanding of how citizens can navigate the complexities of today’s media landscape. The event also identified mechanisms for improved coordination between actors in the media and information technology sectors, emphasizing the need to align these efforts with the National Plan of Action for the Prevention of Violence against Women and Children (NPA VAWC II).
A critical theme that emerged during the consultation was the influence of culture on MIL efforts. Traditional values, norms, and beliefs affect how individuals interpret media content and their willingness to critically analyse the information they consume. This is particularly important in efforts to combat gender-based violence, as deeply rooted cultural practices can either hinder or support initiatives aimed at promoting equality and protecting women and children from harm.
A judge is an African man before he becomes a judge. A law enforcer is an African man or woman before they are law enforcers
Any successful MIL initiative must be culturally sensitive and community driven. The consultation underscored the importance of involving local leaders, elders, and influencers who can advocate for media literacy within their communities. For instance, addressing harmful cultural stereotypes about women and gender roles in media content requires collaboration with cultural gatekeepers who play key roles in shaping public opinion. By integrating cultural understanding into MIL strategies, stakeholders can create more effective, sustainable programs that resonate with the public.
Ultimately, the consultation highlighted the need for a multi-faceted approach to Media and Information Literacy that not only addresses the technological aspects but also considers the cultural context. By fostering a culturally informed MIL framework, Tanzania can empower its citizens with the tools to critically assess information, reduce the spread of misinformation, and promote social cohesion. This will be crucial in ensuring that MIL contributes to inclusive development, gender equality, and the protection of women and children in the digital age.
