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Yalla! Song Celebrating Yemen’s Cultural Diversity

“Don't wait, this day is our day. We hope to live together in love, two hearts as one. Hoping we will never be at war.”

The music clip, , celebrates Yemen's cultural diversity while calling for peace and unity. The video features young Yemenis wearing traditional costumes, practicing folk dances, and playing popular games across Yemen. Heritage sites in Yemen, such as Hadramout, Dar AlHajar, Old Sana’a, Aden, Shibam, and Zabid, are a unifying factor in the video.

The song premiered on Dec 15, 2020, at the Yemeni Youth Cultural Forum organized by The United Nations Educational, Scientific and Cultural Organization (UNESCO). It was later published on a digital platform run by Radio Netherlands Worldwide (RNW Media), and disseminated to local media. So far, the song reached 619 thousand views, 33 thousand likes, four thousand comments, and five thousand shares. It was locally shared on 14 TV channels and 20 radio stations.

“Yalla Yalla Yalla, let’s paint a better world, this is really the best in 2020!” said one user on Facebook.

Yemenis who interacted with the video were mostly from Sanaa and Aden, then came Taiz, Ibb, and Hadramout, according to Facebook analytics. The analytics showed that 30 percent of the audience were women. The majority of viewers were also within the target audience between the ages of 18 to 34. Although most people liked the video, some Yemenis, especially from Taiz, complained that the video clip did not show their city.

Phases of Production

100 young Yemenis, including 16 women, contributed to producing the song within six months.

During the first phase, Mohammed Mashhour, Awd Afif, and Ali Al Mojahed submitted three research papers about heritage songs from Zabid, Shibam, Sana, and Taiz. The research highlighted the scarcity of Yemeni songs related to the promotion of peace and cultural diversity.

Thus, The current lyrics emphasized heritage, cohesion, and peace. Talented young musicians in Yemen wrote the lyrics in a language understood in different provinces, and Yemeni singers, Salem Fadeq from Aden and Hadel Hussein residing in Egypt, performed the song. 

To shoot the music clip, producers from Sana’a led the production with help from other producers, contributors, and actors across Yemen.

The team faced several challenges, such as finding female singers, getting clearance to shoot in Sana’a and Dar AlHajar, inability to shoot in Zabid due to the ongoing armed conflict, and uploading clips with internet challenges in Yemen.

Interaction with The Song

Despite the challenges faced, the video clip received attention from policymakers in Yemen. One of them is Ayoub Al Hamadi, a Yemeni professor and political figure based in Germany.

“Those young people are the hope and the dream of Yemen we aspire, we see Yemen through them, they have a vision, and they will succeed. We should not look up to those who spread frustration, illnesses, racism which feed the conflicts. We never lose hope or give up our country” he said.

Mazen Assaqaf, a YouTuber, Ibrahim Fadil, an Artist, Omar Alwarfy, a TV Correspondent, Sarah Al-Zawqari, a Spokesperson at International Committee of the Red Cross, and Mohammed Khaled, a Producer, were among the prominent Yemenis interacting with the video.

Many Yemenis aspire for coexistence and peace. , a project implemented by UNESCO and funded by the European Union (EU), aims to create social cohesion through cultural heritage.