Aleph Group, Inc
Aleph Group, Inc is a team of global digital experts who thrive on helping local markets grow, connecting world-wide audiences to all businesses through the power of digital media. Active in more than 130 primarily emerging countries, Aleph helps advertisers engage with consumers on over 45 of the world鈥檚 leading digital platforms.
Aleph Education, Aleph鈥檚 ed-tech initiative, is on a mission to provide digital upskilling to emerging economies. Through Digital Ad Expert, the platform on digital advertising education, Aleph aims to enable individuals and communities to transition from the offline to the online world, unlock economic opportunities and thrive in the digital economy.
Under the framework of the GSA, Aleph has successfully implemented digital marketing training 鈥 Digital Ad Certificate 鈥 in both Grenada and C么te d'Ivoire, positively impacting more than 2000 local learners and trainers in 2023.
Digital skills, entrepreneurial skills
English, Spanish, Arabic, French
Self-paced or virtual live sessions
Digital diploma upon completion
The training course in detail
The 鈥淒igital Ad Certificate鈥 training is a free, hybrid, 3-month (4 hours per week, 40 鈥 90 hours in total) program. It is facilitated through the Digital Ad Expert learning platform, with live online sessions with coaches via Zoom.
The program鈥檚 content is structured into sequential modules: Digital Advertising Worldwide Context, Introduction to Digital Marketing, Audience, Brand Personality, Landing, Social Media Networks, Performance Basics, LinkedIn Ads, X Ads, Snapchat Ads, TikTok Ads, Facebook Meta Ads, Data Analysis and Professional Development.
Upon completion, participants receive their Digital Ad Certificate and become members of the Digital Ad Expert鈥檚 alumni network, through which participants can broaden their professional connections, access exclusive Masterclass content, and connect with prospective employers actively seeking talent.
- Digital Ad Certificate
- Train the Trainers: an initiative to equip trainers with necessary technical and pedagogical skills to become effective coaches in digital marketing.
- Workshops on Professional Development: sessions designed to provide necessary tools and help foster career advancement.
- Digital Ad Courses: an on-demand initiative, which offers courses on digital advertising designed in 30 short modules.
- Self-paced trainings: unlimited capacity
- Virtual live sessions: up to 1000 connected learners simultaneously in one classroom
All learners over 16 years old
Anyone 16+ with basic digital literacy, access to a device and Internet connectivity
"Thank you Aleph and UNESCO for this opportunity. I have not only digital marketing skills but also leadership, networking, and public speaking as well. Thanks. Definitely recommend."
"I found this course to be very timely, relevant, and informative. It offered real case scenarios and the opportunity to learn from and network with fellow participants. The content and language were both relatable and practical which made the learning experience much easier. I am inspired by this course to re-imagine my business concept and employ the knowledge gained. 鈥淜udos鈥 to the Aleph team. I highly recommend this course as a start-up for persons interested in the field of digital marketing."
