Edelman Trust Barometer
The barometer offers annual global reports on the data gathered through surveys conducted in nearly 30 countries. The surveys include questions on the population's trust in media (including search engines, social media, owned media and traditional media), the government and/or societal leaders, NGO's and businesses. The results of these surveys are also analysed by experts. By this, the organisation aims to help inform leadership, strategy, policy and sustained action across institutions.