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• Codes and ethics for content providers such as media, digital communications companies, libraries, archives and museums
• Applications of codes to various media assessment of codes and regulations

After completing this unit, educators will be able to:

• Examine diversity and ethical codes for various content institutions
• Apply codes and ethics to a variety of media images and texts; assess texts online and offine based on the established codes and ethics
• Assess the purpose and effectiveness of these codes
• Recommend suggestions/changes to codes and ethics for various content providers

In summary: as discussed earlier in this Curriculum (Part 1) various pedagogical approaches are possible. Please review the list in Part 1 and decide which approach to apply to the suggested Activities below and others that you may formulate.

The need to avoid state regulation of the media has led to media industries in various regions developing voluntary diversity codes, meant to ensure that these industries demonstrate a commitment to content and initiatives that are inclusive and diverse. Many industries also follow a code of ethics that prohibits the use of abusive or discriminatory material based on race, ethnicity, age, gender, physical ability or marital status. Some digital communications companies have community standards, although they are often criticized for not spending enough to enforce these. Libraries and museums increasingly have policies concerning inclusion and equality issues, as well as issues of cultural appropriation and representation.

• Research the codes of practice/ethical guidelines that exist in your region. They could relate to media, digital communications companies, libraries, archives, and museums. Identify who is responsible for creating these codes of practice. Summarize the key areas that are included and explain their purpose. How do they support the interests of citizens and consumers? What effect can these regulations have on the institutions involved?
• Apply the code of practice to representations in news reporting, content development and disseminations from the previous exercise. Assess to what extent the regulations are being followed. Be sure to consider both text and the context in your assessment. Give specific examples from the coverage to support your response. In instances where content violates the regulations, what recourse is available to individuals?
• Examine other areas of the various content providers that are covered by these codes (e.g. gender portrayal, including stereotypes and sexualization in advertising). Assess to what extent the regulations are being followed. Outline the feedback you would give to the institutions and/or to the producers of these texts

• Summary of key areas of diversity codes/ethics application of these codes by various content providers such as media, digital communications companies, libraries, archives, and museums. Design a social media or offine community campaign about them. Be sure to articulate how you will measure the impact of your campaign
• Recommendations for changes/additions to the codes/ethics