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The project, led by CIESAS, focuses on empowering cultural agents (CAs), particularly young people aged 13-25 and women, in two regions of Jalisco, Mexico: Talpa de Allende and San Juan de los Lagos. These regions, known for their significant shrines and pilgrimages, hold substantial cultural, economic and ecological importance.

The initiative aims to:

1. Empower women and young people as key cultural actors.
2. Foster cultural networks and strengthen digital skills.
3. Raise awareness of the social impact of cultural activities.
4. Influence public policies to support the cultural and creative sectors within Jalisco.

• Promote cultural diversity: The project supports structural change to encourage the diversity of cultural expressions among youth and women.
• Enhance cross-sectoral collaboration: It fosters cooperation among municipal stakeholders and cultural and creative industries (CCIs), strengthening local governance for culture.
• Encourage sustainable development: The initiative contributes to sustainable growth in the CCIs by developing networks and tools to empower marginalized groups.
• Empower cultural actors: It equips young people and women with skills and resources to build professional networks and participate actively in cultural creation and production.
• Increase mobility: The project facilitates the movement of artists and cultural professionals within Jalisco and beyond, benefiting underrepresented regions and communities.
• Influence cultural policies: By developing public policy mechanisms, the project strengthens cultural governance and supports balanced cultural exchanges.

• Research and analysis: Conduct studies on CCIs and CAs in Jalisco, with a focus on young people and women, in collaboration with local agencies.
• Virtual lab development: Create an online platform to enhance networking and collaboration.