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On 15 May, the training session for the volunteer teams who will participate in the coding process of the 2025 Global Media Monitoring Project (GMMP) was held in Chile, at the premises of the UNESCO Regional Office in Santiago. The GMMP is the world’s most extensive longitudinal research on gender and the media.

The activity, held in both in-person and virtual formats, brought together representatives from seven universities, independent journalists and the National Television Council. This unprecedented collaborative effort aims to strengthen the methodological quality of the study and increase the impact of its findings at national level.

The GMMP, supported by UNESCO and UN Women, has been conducted every five years since 1995 and constitutes the world’s largest research initiative on gender and the media. Its objective is to analyse how women and men are represented in the news, the roles they are assigned, and the persistence of gender stereotypes in news content.

This seventh edition coincides with the 30th anniversary of the Beijing Platform for Action and directly contributes to the fulfilment of its Strategic Objective J.2: “Promote a balanced and non-stereotyped portrayal of women in the media.”

“Equitable representation of women and men in the media is not only a matter of social justice; it is an essential condition for strengthening democracy and building more inclusive societies. At UNESCO, we strongly support initiatives such as the GMMP, as they uphold the right to communication, promote gender equality and foster more diverse and representative journalism,” stated Esther Kuisch Laroche, Director of the UNESCO Regional Office in Santiago.

Victoria Uranga, National Coordinator of the Global Media Monitoring Project in Chile, added: “This seventh round of monitoring in Chile seeks to build on previous collaborative work by generating an active network of universities, public institutions and civil society actors that promotes sustained education and advocacy efforts. Only together will we achieve balanced and non-stereotyped representation of women in the media.”

Participants in the session included Sergio Pinto from UNESCO; Diana Leal from UN Women Chile; Sebastián Montenegro from the National Television Council; Myrna Gálvez and Nicole Yuretic from the Pontificia Universidad Católica de Chile; Claudia Lagos and Carolina Muñoz from the University of Chile; Puri Gaune from the Circle of Journalists; Lorena Espinoza from the University of La Frontera; and María Elena Hermosilla, among other representatives from academia, institutions and the media sector.

In Chile, the coding will be based on the analysis of news stories published on 6 May across 22 local media outlets. The collected data will allow comparison with previous editions. In the 2020 monitoring, for example, women appeared in only 31% of the news stories, most often as sources of public opinion (45%) or accounts of personal experience (32%), and with low visibility as experts or commentators (29%).

The information will be processed locally and integrated into the global analysis. The international results are expected to be presented on 5 September, while the first national and regional reports will be available from November onwards.