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Say No to Drugs: UNESCO and Cambodia Jointly Leverage the Power of Media for Social Cohesion
Globally and in Cambodia, drug use presents a multi-dimensional challenge from social, cultural, and economic perspectives, which affects the lives of over 270 million people at large.
According to the 2024 World Drug Report by UNODC, South-East Asia, a region with a traditionally high prevalence of methamphetamine use, has seen signs of stabilization and decrease in drug use. This can be attributed to the priority put forward by the Royal Government of Cambodia in fighting against drugs to ensure Cambodia鈥檚 sustainable development. For instance, continued efforts to destroy seized illicit drugs and their ingredients, including heroin and marijuana, among others, have been observed.
Every year, on 26 June, the world commemorates the International Day against Drug Abuse and Illicit Trafficking, also known as World Drug Day, to enhance multi-stakeholder cooperation and collective commitment to creating a world free from drug abuse.
This year鈥檚 campaign, under the theme of 鈥淭he Evidence is Clear: Invest in Prevention鈥 highlights the evidence-based approach by recognizing that effective measures must be rooted in science, research, human rights, compassion, and a deep understanding of the social, economic, and health implications of drug use.
Recognizing the harmful effects of illicit drug use on human development and citizens鈥 full enjoyment of and participation in social, cultural, economic, and political activities, this year, UNESCO partnered with the National Authority for Combating Drugs of the Council of Ministers in investing in preventive measures to build social cohesion. Particularly, the power of media is leveraged through new articles, digital campaigns, and educational materials, to raise public awareness, especially among youth at the community level, on the dangers of drugs and call for joint actions to say no to drugs.
UNESCO believes that through media and information, education, science, and cultural creativity, everyone can contribute to eliminating drug use and creating a resilient society where individuals are empowered to lead healthy and fulfilling lives.
