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Taj Ganj, once a thriving Mughal-era commercial hub, evolved as an artisan settlement closely linked to the Taj Mahal. Generations of craftsmen specialised in Parchin Kari (marble inlay work), embroidery, and other traditional crafts, contributing to Agra’s rich artistic legacy. However, economic shifts, modernization, and mass tourism have led to a decline in these heritage crafts, leaving artisans vulnerable.

The lack of formal training, market access, and sustainable livelihoods has further marginalized artisans, many of whom work as labourers for large businesses rather than independent creators. Additionally, poor socio-economic conditions, limited welfare benefits, and occupational hazards (such as eye strain and respiratory issues from marble dust) have made it difficult for artisans to sustain their craft.

The project aims to bridge this gap by strengthening artisans’ capacities, providing market linkages, and promoting heritage-based tourism that directly benefits the local community.

• Strengthen artisans' livelihoods by improving market access and product innovationProvide skill-building workshops and access to public welfare schemes

• Conduct heritage walks to engage youth in cultural preservation

• Provide skill-building workshops and access to public welfare schemes

• Enhance visitor experiences through sustainable tourism initiatives

Empowering Artisans as Skilled Entrepreneurs - Stone Inlay Artisans

• Design development and skill upgradation workshops to foster creativity through diverse product exploration, specialized design training, and innovation.

• The project also focuses on Entrepreneurship development and encompasses training on social media marketing strategies and skills development for improved customer service.

• Facilitating market linkage for the local artisans and creating new avenues of income. 

• Enhancing communication skills involves offering English language training for artisans and conducting workshops on negotiation techniques for effective customer interaction, especially with international visitors or tourists.

Outreach Activities

• Conducting heritage walks in Taj Ganj, Agra, involves organizing guided tours for community children and youth, fostering cultural exchange and community engagement.

Well-being of the local community of Stone Inlay Artisans

• Awareness-raising initiatives to assist artisans and their families in accessing government welfare schemes and providing support with documentation and enrolment

• The project also focuses on improving English language training of community youth and children.