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UNESCO, in collaboration with the Eswatini Communications Commission (ESCCOM) seeks the services of a consultant or consultancy firm to develop Social and Behavioral Change Communication (SBCC) content on cyberbullying, child online safety and cybercrime for public awareness in Eswatini. The content should include digital content in the form of three short animation videos, nine graphic visual representations as infographics for age groups 10-14, 15-19 and 20-24 and audio media content in the form of an age-appropriate jingle on cyberbullying, child online safety and cybercrime. The consultant/s will develop the SBCC materials and submit to ESCCOM, Ministry of Education and Training and UNESCO for approval and distribution.

Globally and nationally, a significant number of adolescents and young people face school violence and bullying including cyberbullying, affecting their health, well-being and education. School related violence is an infringement of AYP’s rights to education and their health and well-being. Violence and bullying in schools deprives millions of children and adolescents of their fundamental right to education. Global concern about learners’ mental health and well-being continues to grow, especially following the COVID-19 pandemic and its devastating impact on learners. 

A recent UNESCO report revealed that more than 30% of the world’s students have been victims of bullying, with devastating, immediate, mid- and long-term consequences on academic achievement, school dropout, and physical and mental health. Exposure to the risks of violence and bullying has increased for many learners where education systems are not fully prepared for the increased use of digital technology in teaching and learning. Schools are meant to be safe and supportive environments for learners and teachers, but evidence shows this is not always the case, as, for many, they can be spaces where violence and bullying affect everyone. The strong links between mental health and violence in school are worrying experiences as violence, bullying and discrimination at school can contribute to poor mental health and affect learning, while feelings of safety are linked to better mental health and education outcomes. 

The Eswatini Communications Commission (ESCCOM) is a regulatory body established in terms of the Eswatini Communications Commission Act, 2013. In terms of section 52 of the Computer Crime and Cybercrime Act, 2022, The Commission is enjoined to regulate and coordinate matters of Cybersecurity. To this end the Commission has received several reports and requests from schools seeking intervention to curb this pandemic. In response the Commission has been conducting school visits to schools on invitation and has conducted radio awareness sessions on EBIS 1. There remains a gap in providing systematic and evidence-based interventions to address the escalating scourge. There is a pressing need for more robust awareness initiatives addressing school related violence, bullying including cyberbullying, child pornography, and the risks they pose to AYP. To achieve this the Government of Eswatini strives to end violence and promote good mental health in schools to ensure learners learn and thrive in safe and supportive spaces. 

To support government, UNESCO Through the O3 Programme UNESCO implements interventions to prevent and respond to school related violence. Through the Connect with Respect (CwR) guides teachers in lower secondary schools to deliver a range of activities with students. In Eswatini the CwR tools are being used to contribute to the LSE curriculum review to ensure that the curriculum mainstreams CwR principles and values. Further to this in partnership the Ministry of Education and Training, together with partners, is conducting school visits to raise awareness on the prevention and response to school related violence. To this end, government seeks to end school violence and ensure learners learn and thrive in safe supportive spaces and engage in responsible online behaviors. It is within this context that ESCCOM, MoET and UNESCO aim to implement this program to raise awareness, build resilience, and enhance the policy environment, thereby fostering responsible digital citizenship among students in Eswatini schools.

UNESCO is seeking the services of a consultant to develop Social and Behavioral Change Communication content on cyberbullying targeting three different age groups (10-14, 15-19, and 20-24 years old).

The consultant/s will develop educational digital content focused on Child Online Protection, specifically targeting issues related to cyberbullying and promoting the principles of being a responsible digital citizen. The content will include both animated videos and infographics and a jingle for social and mass media distribution.

The consultant will work with ESCCOM, MoET, and with UNESCO staff in country to agree on the process for the consultancy.

•Concept Development: Collaborate with the project team to develop creative concepts that align with the educational goals and resonate with the respective age groups.
•Storyboard and Script Writing: Develop storyboards and scripts for each animated video, ensuring content is both informative and engaging for the target audience.
•Animation Creation: Produce high-quality animations, with voiceovers and background music suitable for each age group.
•Infographic Design: Design infographics that visually simplify complex information, with engaging layouts and impactful messaging.
•Development of radio jingle: Develop content and recording of 30 second radio jingle with key campaign messages aligned to main campaign theme.
•R�𱹾������DzԲ�: Make necessary revisions based on feedback from the project team to ensure the final deliverables meet expectations.

1. Develop Animated Videos (e.g. )

   a. Quantity: Three videos for each of the following age groups: 

   • Age 10-14 
   • Age 15-19 

   • Age 20-24 

     b. Duration per video: 2-3 minutes 

     c. Content Focus: 

   • Understanding and preventing cyberbullying. 
   • Strategies for responsible and safe online behaviour. 

   • How to identify and respond to harmful online content or behaviours. 

     d. Tone and Style: The videos should be age-appropriate, engaging, and easy to understand, with animations tailored to each age group's preferences (e.g.   

     e. The 10-14 group should have more colourful, dynamic visuals, while the older age groups should have a more mature, relatable design. 

2. Develop Infographics for Social Media (e.g. https://slidenest.com/template/how-to-prevent-cyberbullying-infographics ) 

   Quantity: Three infographics per age group, making a total of nine infographics. 

   Platforms: To be optimized for distribution on platforms like Instagram, Twitter (X), Facebook, and TikTok. 

• Content Focus: Quick tips on preventing and addressing cyberbullying. 
• Key principles of responsible digital citizenship. 
• Stats and facts on online safety and the impact of cyberbullying 

Design Requirements: The infographics should be visually appealing, concise, and adapted to the interests and aesthetics of the target age groups, with appropriate color schemes and imagery. 

3. Develop Radio jingle 
   1. Quantity: 1 radio jingle in English and siswati on cyberbully and safety. The messaging should be in line with the national theme be consistent in language with the campaign messages. 
   2. Platforms: To be optimized for flighting on local radio stations including EBIS 1 and 2, VOC, online radio and community radios. 

   3. Content focus: 

      -Raise awareness on cyberbullying, its impact on access to education and dangers it presents for adolescents and young people. 

      -The jingle should include a catchy youth friendly tagline that is aligned to the campaign messages. 

      d. Design Requirements: a 30 second youth friendly jingle with youth savvy language and rhythm. 

The assignment will start on 28 October to 28 January 2024

•20% upon submission of the animation’s storylines according to age groups and messages for infographics
•30% upon submission of the draft animations, infographics and radio jingle message content.
•30% upon submission of the Revised animations, infographics and radio jingle
•20% upon approval of the Final products.

Consultant will work closely and consultatively with the task team including ESCCOM, MoET and UNESCO.

The successful organization will have the following:

Mandatory:
o Must have experience in curating content for public campaigns.
o Proven track record in animation creation, infographic design and jingles
o Ability to cater content to different age groups.

Desirable:
•Excellent communication skills, in both written and spoken English and Siswati.