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On 13 February, invite a resource person to come on air.

First, set yourself the challenge of reflecting on and enriching your sources of information. Use the theme of World Radio Day 2025 to ask your team a few key questions: Are our sources reliable? Do they help with fact checking? Does our radio station have a sufficiently broad and relevant range of information sources? Does our radio have a variety of sources, whether institutions or individuals, including diversity of gender, origin, geographical area and so forth? 

Use the World Radio Day 2025 (WRD 2025) list of "Sources". This resource, created especially for World Radio Day 2025, is an invaluable tool designed to help you collect data, evidence and information. It will enable you to be better equipped to conduct analyses, find leads for your investigations, write meticulous reports, corroborate figures, inform about measures taken and shed light on facts that might otherwise go unnoticed.

Protecting sources of information is a rule of law and of professional conduct. The sources may also enable you to identify resource people who can become regular guests. Ensure that these guests link their discourse to the realities and experiences of your listeners. Do not limit these discussions to World Radio Day. This can provide your radio station with a reliable source of information, new ideas for topics and regular on-air guests specialized in the subject. For your partner, it is a way of getting messages out to a wider public and increasing the impact of their work and building up their reputation.

Do you really know what your journalists, assistants, technicians, researchers, digital developers, directors and others expect from you when it comes to coverage of climate change? What if 13 February 2025 was the perfect opportunity to find out?

If you do not have the resources to carry out the quantitative and qualitative studies needed to ensure the success of your programme schedule, recruit volunteers or students to interview the people concerned. Prepare a quick survey on your website. Ask them to respond by e-mail and instant messaging. 

What do your radio colleagues want to know about climate change reporting? Multilingual management for your editorial staff? A more political, economic or social editorial line? Focus on local solutions? Are your programmes specific enough? Are they too general? Would standard weekly programming be best? Or programmes on specific dates? How could long-term investigations be financed? How could interaction with auditors be improved?

The day after World Radio Day, take the time to analyse the responses, so that editorial or programming changes may be made over time.

On 13 February, bring your local, national and international correspondents on air all day long, or simply connect live on air with other broadcasters from around the world, or prerecord such encounters. 

Offer your listeners a glimpse into the diverse realities of different cities, countries, and regions. Discuss shared environmental issues, regional phenomena, or local climate change-related concerns. Different perspectives and angles bring a rich variety of voices while strengthening your network of contacts.

For such broadcasts, take the initiative to use the UNESCO WRD 2025 map, and contact radio stations interested in a partnership opportunity. Thanks to the form and the UNESCO WRD 2025 map, you can explore opportunities for collaboration.

In the medium to long term, you could agree to conduct joint radio surveys, share resources and reports, or other mutually beneficial exchange opportunities.

Beyond solutions and explanations related to climate change, numerous daily news stories and public-interest editorials intersect with other topics.

Examples of these intersections include climate change and the stock market, the ski industry, or cheese trade; technology, astronomy, or legislation; public health, population displacement, or elections; antiques, films, or music.

Generally speaking, the reliable information you communicate can stand in stark contrast with political communication. Compare the differences between the two based on the data collected by your radio station, and provide information from an intersectional, factual point of view. Highlight similarities and differences. Present situations where nothing moves forward, or even worse, moves backward¡ªwhether in environmental policies, international agreements, assembly votes, or other key issues.

On 13 February, shine the spotlight on decision makers. Invite on air everyone from all sides. All day long, describe what decision makers do, but also what they do not do, and the intersecting effects in other areas.

Consider how to continue this work after World Radio Day 2025. 

On the occasion of WRD 2025, let your audience know that you have already started journalistic coverage of the topic of your interest

First, get to know your subject:

• understanding the subject

• understanding the vocabulary related to it

• understanding the mechanisms involved

• categorizing the main documentary resources that will be useful for your coverage and relevant to listeners

Announce your editorial intentions on 13 February 2025. Share the topics you want to cover on air. For example, how can we prepare ourselves to produce news stories and journalistic investigations? What are the most important themes for each of your broadcast areas? How can you mobilize your audience and communities?

You could also establish a partnership with a local government or non-governmental organization that is familiar with the issues and realities in your broadcasting area (such as an association, research centre, university, public body or company) and announce that, too, on 13 February 2025. 

For World Radio Day, encourage your listeners to share what climate change means to them.

Do not just leave it to the ¡°experts¡±. Give people a voice and see how affected, concerned or worried they are about climate change. Do interviews, vox pops and news reports that help your audience to understand the realities, challenges and experience of listeners. How about organizing an outdoor public broadcast? 

If you cannot broadcast outdoors because of the cost or for security reasons, invite people to call in to the station's switchboard or leave an audio comment ("voicemail") on your instant messaging platform or social network. 

Share human stories, not just a stream of data. Some prefer to hear like-minded people in order to take on board the discussions and potential solutions. You can statements and share the experience of what is actually happening in your broadcast area.

Whether light-hearted or more serious, there are thousands of ways to give people a say. 

Hurricanes, floods, forest fires, heatwaves and other such events have become so commonplace that they now make working conditions demanding for broadcasters and media workers alike. In striving to obtain first-hand accounts from affected populations and decision makers, they, too, will be exposed to the same extreme weather conditions as the population in the course of their reporting, be it outdoors or in the studio. Media professionals are often trained to cope with war and terrorism, but not so much with climate events.

Launch your climate emergency plan on World Radio Day 2025. It should include pre-prepared mapping of at-risk areas; contact lists of experts and authorities for various disaster scenarios; response routines; safety instructions specific to each natural disaster; and a list of improvised broadcasting "rooms". You will also need to review the professional insurance policies covering the various hazards inherent to the media industry and check to see whether your radio station and co-workers will be protected in the event of extreme weather conditions.

The plan should also provide for the upkeep of stocks of the requisite tools for emergency scenarios to ensure easy access to survival kits; back-up batteries for mobile phones and laptop computers; generators for extended power cuts; and suitable clothing, masks, all-terrain footwear and so on.

Pooling resources with other radio stations will also be of benefit in enabling one station to draw on those of the others if hit by a disaster. This is another area where networking is helpful. Do not hesitate to use the UNESCO WRD 2025 map to find radio stations keen to enter into partnership with other stations.

In 2025, UNESCO will publish a model disaster preparedness and response plan for media institutions to enable the media to remain in a constant state of preparedness and to regularly check their resilience to natural disasters and extreme events.

Anyone covering climate change, including radio reporters, is potentially at risk. UNESCO¡¯s brief on the safety of environmental journalists already provides the data you need to inform your audience about the many kinds of physical threats to which media professionals are exposed, such as kidnapping, arbitrary detention, legal attacks, material damage, threats, online harassment and murder, among others.

On February 13, 2025, interview colleagues from other media outlets. Ask them how they manage their personal safety and raise awareness among your listeners about the commitment of the media to providing climate change information. You could also organize a panel discussion, a documentary, or an interview with public policy experts to inform your audience about the misuse of the legal system to suppress freedom of expression, as well as the prevention mechanisms and protection measures available to counter attacks on climate journalists. Alternatively, you may choose to focus on the violence used to silence activists and lawyers, depending on what is most relevant to your station¡¯s context.

On World Radio Day, it is essential to recognize the power of journalists and broadcasters and promote informed dialogue through the production of accurate and reliable information. We all have the capacity to help users become critical thinkers.

On 13 February 2025, talk to climate experts about their work and society's overall understanding on climate change. You can also interview citizens who have been misled by incorrect or misleading information seen online about climate information. Finally, you can interview fact checkers and platform governance experts to understand the measures they are implementing to address the spread of false information on a large scale.

You will find here the UNESCO Guidelines for the Governance of Digital Platforms in several languages, as well as many other sources of information. A  also illustrates the challenge.

91Â鶹¹ú²ú¾«Æ·×ÔÅÄ a new online course to enable people to acquire the skills they need to promote accurate information on climate change. The course lasts around 90 minutes, consists of four main modules and is accessible free of charge and open to all.

In addition, you could, for example, follow the UNESCO massive open online course (MOOC): "Think Critically, Click Wisely: Media and Information Literacy in the next normal". This course comprises 20 thematic modules focused on developing the concepts and competencies of media and information literacy.

On February 13, all staff could collectively commit to taking a training course to enhance their knowledge and skills on climate change. The knowledge acquired will be essential for promoting accurate information and raising awareness about climate change. 

This February 13, 2025, broadcast the sounds of nature¡ªdon¡¯t limit yourself to human voices.

Throughout the day, incorporate various natural sounds into your programs, news segments, debates, reports, interviews, and music. Lava flows, wind, wildfires, floods, storms¡ªthese are all sounds that should be heard on air to make your climate change coverage as vivid as possible.

Use the public Sound Library published for World Radio Day 2025.

To prepare for this special sonic event, plan ahead. When conducting outdoor reports, record ambient sounds simply by opening the microphone for a minute. You can also invite your listeners to send voice messages with recordings they¡¯ve made. Additionally, you may use sounds from online archives¡ªjust be sure to credit the source on air for ¡°radio honesty.¡±

Build a sound archive related to climate change by collecting and organizing audio clips suited to your broadcasts and local environmental realities.

World Radio Day 2025 can herald the start of a new era: greening your radio! 

What if the topic of "Radio and Climate Change" wasn¡¯t only discussed on air and for others, but also incorporated into your daily radio work? Talking about climate change without taking action doesn¡¯t give your station the same legitimacy as being an agent of change yourself.

On 13 February, launch formal discussions with staff (production staff, technical staff, administration staff and so forth) and key radio station managers. Ask yourselves the question: "How can we make our radio station more environmentally friendly?" Identify the main sources of pollution of your radio station. For example, observe how the use of your equipment or your business travel pollute. Then put in place sustainable actions to make your radio station more environmentally responsible on a daily basis.

Get help from partner radio networks and from specialist partners in your broadcast area. 

This will generate thoughts on how to make your production work, travel, supply chain, cooling or heating system and water supply (if possible, less dependent on plastic), among other things, more sustainable. To go even further, the quality of the building, the type of energy used or the sourcing of food for meals can also be discussed. 

You can also sign an environmental charter to make a commitment on the subject. Many radio networks and associations propose them. 

These changes are fundamental, but not always visible to your team or the general public. To remedy this, promote the greening of your radio station to your community and partners, both on- and off-air. 

Be sincere in your commitment. Your auditors and partners can distinguish between greenwashing and genuine action.