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The Brazilian cultural sector was still recovering from the COVID-19 pandemic crisis when all cultural industry was shut down in 2020. Even though increased consumption, innovation and entertainment have nourished the cultural sector in Brazil.

The Brazilian cultural sector is liable to become concentrated by following global trends. On the one hand, it is an opportunity to reinforce the more dynamic sectors of the cultural industry - audiovisual, music, and design – while on the other hand, there are severe limitations to distribution, access and the qualified labour force in sectors with more sophisticated technological requirements.

Great efforts have been made towards planning and setting up organizational systems – for culture, museums, and heritage sites – integrating the three spheres of government, the private sector and the community. Furthermore, human resources are being replenished by hiring new staff, mainly at the federal government level. That, however, does not reflect the national reality, where cultural management – especially in municipalities – remains poor and subject to oscillations.

There is an urgent need to understand the dimension of the ongoing changes running up against the weakness or even non-existent cultural indicators on access, demand and consumption of culture capable of providing inputs for policy formulation. Thus, partnerships have been established to develop studies to identify to what extent culture and the economy are bound up.

Cultural Tourism has the power to unite individuals and communities. It is also a resource to attract people to get involved in preserving and valuing cultures and civilizations.

Tourism is a rapidly growing economic sector within the country or region and worldwide. Cultural tourism accounts for 40% of world tourism revenues. These have a direct positive impact on generating decent work and economic growth.

A cultural heritage that is carefully managed attracts sustainable tourism investment, involving local communities without damaging heritage areas. As a result, tourism can have positive and lasting effects on our cultural and natural heritage, creativity and cultural diversity, and the environment and balance of societies.

Thus, cultural tourism has an important role to play:

• Facilitating dialogue among cultures
• Building peace;
• Making cities and human settlements inclusive, safe, resilient and sustainable
• Strengthening efforts to protect and safeguard the world’s cultural and natural Heritage to bring it within reach of all
• Making cultures and civilizations knew
• Improving daily living conditions and reducing poverty

Dialogue among cultures and development may be reached if decision-makers and actors in tourism and culture, the societies hosting tourists and tourists themselves, develop, respectively, policies and attitudes resulting from an understanding of the complex relations between tourism and culture in the light of the conventions, declaration and texts of the United Nations adopted in the fields of culture and sustainable development.