#PostWithCare campaign
This year鈥檚 edition of Global Media and Information Literacy Week aims to empower individuals to navigate safely the digital landscape. That鈥檚 why UNESCO is launching on 24 October 2024 the #PostWithCare campaign encouraging social media users and particularly digital content creators around the globe to think critically about their online presence.
By promoting mindful sharing online, we can foster a safer, more informed online community. Join the #PostWithCare campaign!

Online course to empower digital content creators and journalists
Developed by the Knight Center for Journalism in the Americas, the course 鈥淒igital Content Creators and Journalists: How to Be a Trusted Voice Online鈥 is designed to equip you with skills and knowledge needed to navigate safely the digital information
Through interactive modules and expert insights, you鈥檒l learn how to uphold ethical standards and practices while telling compelling stories.
This course provides a space where content creators and journalists come together, share insights and learn from each other!

Take the course to unlock your potential!
Ebook 'Content Creators and Journalists: Redefining News and Credibility in the Digital Age'
Curated by Dr. Summer Harlow, the Knight Center鈥檚 Associate Director, and funded by UNESCO, 鈥Content Creators and Journalists: Redefining News and Credibility in the Digital Age鈥 is a compilation of insights and reflections from digital creators and journalists from around the world. The ebook sheds light on the growing importance of influencers in the evolving news media landscape.
Part 1 - What Digital Content Creators and Journalists Can Learn From Each Others
Part 2 - Up Close and Personal with "Newsinfluencers" from around the world
Part 3 - Content Creators and Climate Change
Part 4 - Digital Content Creators as Catalysts for Media and Information Literacy
Part 5 - So You Want to Be a Content Creator? Tips and Best Practices

Why does UNESCO aim to empower digital content creators?
In today鈥檚 digital age, content creators are changing the game in the global information landscape, reshaping how we consume and share ideas. With the power to reach millions of followers or engage niche communities, they play a crucial role in providings public-interest information. Ensuring that they provide ethical, credible and professional content is essential to addressing misinformation, disinformation, and hate speech on digital platforms.
Despite their growing reach, many content creators face significant challenges including the lack of institutional support, guidance, and recognition. There is an urgent need for a framework that acknowledges their contributions while equipping them with the skills to uphold high standards of ethical communication.
UNESCO recognizes the vital role digital content creators play in the modern media ecosystem. By empowering them, UNESCO works toward a more informed, connected, and media literate society, aligning with its broader mission of defending freedom of expression, promoting human rights and fostering ethical practices in the digital era.

Key figures
Contact
If you are interested to learn more, contact Juliette Freysson Dugo.