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The 1972 UNESCO Convention for the Protection of the World Cultural and Natural Heritage establishes that certain places on Earth are of "outstanding universal value" and belong to the common heritage of mankind. 33 countries in Latin America and the Caribbean account for 143 properties inscribed on the World Heritage List, 7 of which are in Chile.

World heritage constitutes the "cultural potential" of contemporary societies, as it contributes to the continuous revaluation of cultures and is an important vehicle for the transmission of experiences, skills and knowledge between generations. This potential makes it possible to move towards comprehensive education in order to transmit values related to citizenship, democracy, sustainable development, solidarity and tolerance.

To celebrate the 50th anniversary of the Convention for the Protection of the World Cultural and Natural Heritage, the UNESCO Regional Office in Santiago is launching the #partedenuestracultura campaign, with the support of the National Center for World Heritage Sites of the National Cultural Heritage Service, JC Decaux, Televisión Nacional de Chile, Fundación Olivo and FactStory.

The first part of the campaign is focused on Chile (May to September 2022), which will be extended to 13 other Latin American countries (October 2022 to May 2023). The initiative seeks to raise awareness of the value of World Heritage and create awareness through educational content about these sites, which in addition to their inherent value are a source of peace, social cohesion and actions for sustainable development.

This stage of the campaign disseminates images and video content on public roads and in the media that allows people to value World Heritage in Chile and explains its link to peace education. In turn, we will disseminate information and reflections on world heritage in social networks and on open television in Chile.