Unit 1: Technology, Media and Society

Last update:11 April 2024

Key Topics

  • Evolution of the concept and practice of freedom of expression and press freedom
  • Digital communications and human rights
  • Purpose of journalism in society and its role in the architecture of democracy (e.g. freedom, civic agency, transparency, accountability)
  • Technology in society
  • Role and accountability of journalists in the 21st century in the national and global arena (e.g. mirror, gatekeeper, watchdog, enabler, facilitator)
  • Public-interest journalism, editorial independence vis-脿-vis ownership infuence
  • Role of information ethics
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Learning Objectives

After completing this unit, educators will be able to:

  • Trace the evolution of the concept and practice of the concepts of freedom of expression and press freedom
  • Delineate the normative purpose of journalism and its role in strengthening and pursuing good governance, democracy, and sustainable development
  • Evaluate the evolving role and accountability of journalists and information professionals, both in the national and global arena, in the context of evolving technology, in the context of digital communications companies, and in the public interest

Digital Communications Companies and Human Rights

Freedom of expression has long been regarded as a fundamental right, essential to the realization of our full human potential. It is the foundation of other rights and freedoms, underpinning social and economic development. The exercise of freedom of expression requires public platforms that permit the exchange of information and ideas. The media and digital communications companies, though not one and the same, play an important role in providing such platforms. ln order to fulfil this function, however, the media must be independent of state, corporate or government control. This freedom in turn places an obligation upon journalists to behave ethically, hence the development of professional codes that deal with journalistic standards and based on accountability to citizens. Digital communications companies are expected to support human rights and avoid abuses, but like the media they often fall short of normative ideals.

Benefits of Digital Technology

The benefits of digital technology to society are well documented and numerous. They go beyond giving a voice to the voiceless and serving as a vital lifeline of people鈥檚 access to information and engagement in sustainable development. The benefits of technology include enabling information processing and verification, research, people's access to education, better health, clean water, agriculture, cleaner environment, more fair and transparent democratic processes, the preservation of information and knowledge, more interaction with people from other cultures and thus increase in social interaction, tolerance and mutual respect, and creating new jobs and entrepreneurial opportunities. The list goes on. We have seen how the technology kept societies going during the unprecedented COVID-19 pandemic. The more recent developments of Artificial lntelligence (Al) and Blockchain technologies hold much potential for sustainable development and economic development because of the new, effcient, stable, and more powerful ways that allow for the storing, processing, managing, and protection of data and information for decision-making (see Module 11 for more information about Al). ln parallel to these benefits, there are also harms. Dependence on technology means dependence on the institutions whose curation of expression can unduly limit content - or enable expression that abuses rights such as the rights to dignity or public health. This dependence can frequently expose users to privacy invasion and attempted manipulation through data-driven targeting.

The growth, infuence, and dependence of people on social media for news and information in general is evident today. There is also the rise in misinformation that some attribute to a lack of care by companies and the use of algorithms that fuel the prominence of such content, as well as to expansion of such social media, and to the lack of MIL competencies among users.

Finally, among many other developments, there is much debate about competition between traditional media and digital communications companies for advertising revenues. Some are calling for the regulation of these latter companies in the same way that media are regulated. For example, media companies are legally liable for defamatory content, yet the digital communications or Internet companies say they are platforms, not publishers, and that the actual person doing the defamation should be liable, not them. One consequence is that they do not have a legal incentive to prevent the same material from being circulated, unless ordered to take action by court. This is a complex issue; meanwhile, there are also calls for the lnternet companies to be more tightly regulated in terms of their extraction and use of data as it affects privacy issues. Others say that these companies have become too powerful and interlinked, and want to see conglomerates broken up through regulation. A further case is made for companies to be regulated for transparency - thereby affording more evidence- based governance of these entities; for better consumer rights protection and due process such as having to provide effective opportunities to appeal against corporate decisions; and for inter-operability between different entities to enable individuals to have more choice rather than being 鈥渉eld hostage鈥 with their personal data and contacts being restricted to a 鈥渨alled garden鈥. This means that there is not the portability of data (unlike where regulation has enabled one鈥檚 cell phone number to be portable across different companies). Some lobbies seek more effective taxation of the digital communications companies, and also regulation that requires these entities to compensate media institutions for content that appears on the digital services and helps to make money for the platforms.

Taken together, these different regulatory possibilities have varying implications for the freedom of information, freedom of expression, the circulation of news, and corporate ethics (See the UNESCO resource, ).

In considering these issues, the training facilitator may choose from the approaches and activities outlines below.

Pedagogical Approaches and Activities

As discussed earlier in this Curriculum (Part 1), various pedagogical approaches to teach and learn MIL are possible. Please review the list in Part 1 to decide which approach is most suitable to apply to the suggested Activities below, and to other activities that you may develop.

The educator could organize a classroom debate on the benefits and challenges of digital technologies. This could be a discussion around the possible negative outcomes and challenges to regulate social media or search companies in the same way that the media is regulated (keeping in mind, also that services like Youtube and VK, as well as Baidu Tieba, are also often used as search engines by people looking for particular content).

Learners are assigned to research and report on the evolution of freedom of expression and press freedom in their country. The report will include a visual timeline of milestones, such as:

  • Historical developments in the evolution of the theory and practice of freedom of expression and its correlative of press freedom
  • Journalists and/or media agencies that have made specific contributions to press freedom and democracy
  • Events in democratic movements where news media and news reporting played a significant role

If feasible, the training facilitator assigns participants to interview journalists on their views of the role of journalism in promoting or pursuing democracy. The interviewees will be requested to cite specific instances when media coverage played a key role in the national or international landscape, as well as managing potential tensions between ownership interests and the public interest. The educators then write a two- page refection paper based on the interview, indicating the specific function of the media, the ways in which the media operated, and the key issues that were addressed.

Inadequacies or Failures of Digital Companies

How journalists expose the inadequacies or failures of digital companies to address hate speech and misinformation could be one example. The suggested activities below illustrate the point.

  • Consider the role of media and digital communications companies in various aspects of social life such as gender equality, peace, health, environmental issues, education, and the sustainable development goals in general. Investigate and discuss the pros and cons. See Modules 4, 5, 6, 11, 13, and 14 for more on these topics and other suggested activities.
  • Consider using the below UNESCO markers to classify the contribution of activities to gender equality. These can be a useful and relevant tool when assessing the extent to which policies, activities, and programmes in general, including in the fields of media and digital communications, address or tackle gender equality issues:
    • Gender-blind: Not acknowledging nor addressing the existing differences and inequalities between women and men (is gender-unaware).
    • Gender-sensitive: Activities that identify and acknowledge differences and inequalities between women and men, and highlight these as requiring attention.
    • Gender-responsive: Activities that identify and acknowledge differences and inequalities between women and men and articulate policies and initiatives which address the different needs, aspirations, capacities and contributions of women and men
    • Gender-transformative: Activities, policies and initiatives that challenge the root causes of existing and biased/discriminatory policies, practices, programmes and affect change for the betterment of life for all - .

Discuss these concepts and how they are related. Organize group work where each group is asked to identify and select a piece of news. Guide the groups to assess the extent to which and why the content may be classified as gender-blind, gender- sensitive, gender-responsive, or gender-transformative.

Assessment & Recommendations

  • Refection paper on results of readings and/or interviews
  • Essay or blog on issues related to media, democracy and misinformation
  • Participation in group learning activities (e.g. workshops, class discussions)

Topics for Further Consideration

  • Case studies on a
  • Propaganda vs. journalism